Selected work

Formats people watch twice.

An independent studio making Instagram Reels for a small number of brands. We write, direct, film and edit every piece ourselves.

Case studies

01Dairy

Fshatce

The problem

A preservative-free dairy priced above the corporate brands beside it.

What we built

The workers are the brand: Ani's 4am starts, Beta and her 900 cows, Igli the nurse turned mechanic.

Our role
ConceptScriptDirectionProductionEdit
Result
[Result]
02Home appliances

Electromagic

The problem

A 23-year-old premium appliance retailer seen as expensive and stiff.

What we built

An office mockumentary with the real staff, plus "Ask Ardit", a Miele explainer series. 70+ scripts since June 2025.

Our role
ConceptScriptDirectionProductionEdit
Result
[Result]
03Aesthetic clinic

BENN

The problem

A crowded aesthetics market where every clinic account looks the same.

What we built

Deadpan comedy built on accurate claims. A doctor gives the real answer while absurd marketing plays out around her.

Our role
ConceptScriptDirectionProductionEdit
Result
[Result]
04Medical diagnostics

Dr. Limbach

The problem

Seen as the expensive lab, selling tests most people can't picture.

What we built

Myth-busting Reels fronted by 3 of the lab's own doctors, plus pieces timed to cultural holidays.

Our role
ConceptScriptDirectionProductionEdit
Result
[Result]
05Spirits

Aquila Liquori

The problem

A national-scale distillery, with 16,000 barrels and no consumer voice.

What we built

Their first campaign: short "scale reveal" Reels from the fruit trucks to the cellar and distilling floor.

Our role
ConceptScriptDirectionProductionEdit
Result
[Result]
06Restaurants

Era

The problem

A design-led restaurant group people assume is traditional.

What we built

Staff-led formats: a call-center series, a dish-and-memory series, and a mini-documentary on 2 long-time waiters.

Our role
ConceptScriptDirectionProductionEdit
Result
[Result]
07Holding company

American Capital

The problem

An owner who wants investors and talent to find him through how he thinks.

What we built

A long-form interview podcast, cut into short clips for Instagram.

Our role
ConceptScriptDirectionProductionEdit
Result
[Result]
08Dental tourism

Andent

The problem

A clinic serving international patients whose ads converted but looked generic.

What we built

[What we built]

Our role
ConceptScriptDirectionProductionEdit
Result
[Result]
Also worked with
Taverna LefteriBonumFigaroElen AestheticsFibankFragoLandReal ComLondon Dental InstituteSevolTEDAAngie Gjini DigitalKMotorsLandmarkRubi

How we work

01
Concept before script

We settle the idea and the format before anyone writes a line of dialogue.

02
Real places

We film in the showroom, the farm, the cellar and the kitchen where the business actually runs.

03
Specific over abstract

A named worker and a 4am start tell the viewer more than any brand promise.

04
Calm over loud

We keep the tone steady and let the details carry each piece.

Tell us about the brand. We will find the format.

Start a project →